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Untangle your brand prize draw

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Branding can seem overly complicated, so I demystify the process. Untangle Your Brand® helps businesses build brands that are relevant, unique and memorable.

Why brands matter

A brand is the emotional connection between your offer and your audience. It’s the feeling that makes someone choose you over the competition, a gut instinct that says, this feels right.

The Brand Doughnut™

My process starts with six simple questions that reveal what your brand stands for. At the centre sits your Brand Core, the jam, the belief that connects everything you do

Explore my world of branding

Here you’ll find everything I’ve created to help businesses understand branding more deeply, get inspired, and take action. It brings together my work, tools, writing, and ideas, an open archive of the creative journey so far. You can read even more on my content site Blah, Blah, Blah.

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Subscribe to the Untangle Your Brain Substack

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How I can help you create a brand

Creating a brand isn’t just adding a logo to a website. It’s how you consistently bring all the elements together, positioning, messaging, colours, type, imagery and voice. I can help you with all of this, working across three phases.

Insight

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Make it relevant Understand your audience, your business, and what sets you apart.

Story

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Make it unique Define what you do, why it matters, and how it connects.

Engage

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Make it memorable Bring your brand to life through words, visuals, and experience.