With the Create Your Brand course, you can explore the ideas, skills, and creative thinking that help you build a brand that evolves with your ambition. A CPD-accredited programme that takes you through the fundamentals of branding.
Free access to the course login here
This is the 90 second version of the Create Your Brand course, but if you have more time you can signup for free and get access to all the content and watch whenever you want, at whatever speed you want.
In six short video sessions, you’ll learn how strategy, creativity, and clarity combine to create a brand that feels relevant, unique and memorable.
Each session includes practical worksheets and over thirty guided tasks designed to inspire you and help shape your brand strategy.
Recognised internationally for professional learning, this course meets the highest standards of Continuing Professional Development and supports your ongoing professional growth and accreditation
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What is a brand and how do you create one?
Without a clear vision, it’s difficult to establish a brand. In this session, we’ll explore the essentials of branding, helping you uncover what makes your brand unique and memorable. Through practical tools and creative exercises, you’ll start shaping a brand that connects with your audience and stands out in a crowded marketplace.
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How do you stand out from the competition?
To build a brand that stands out, you need more than great products—you need a deep understanding of your audience, your business, and your competition. This session explores how to create a positioning statement with a simple understanding of your ABC: Audience, Business, and Competition.
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What is at the heart of your brand?
It doesn’t matter what you call it—your purpose, your why, or your core. This session helps you define a central belief that will guide all future business and brand decisions, ensuring clarity and consistency in how you present yourself.
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Why do words matter and when to use them?
This session explores the role of words in branding, covering both naming and messaging. While visual engagement is crucial, the words come first. A strong verbal identity ensures clarity, consistency, and connection with your audience.
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How can your brand be creative and still be easy to use?
Take your brand from a blank sheet of paper to a bold, recognisable presence. This session focuses on creating consistency and impact across digital channels and customer touchpoints, ensuring a brand that is both flexible and memorable.
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